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“32px - Our development in color leadership meant the Olympic Committee allowed us to update team colors – to be brighter and more impactful – for the first time in 10 years.”
24px Cristina Zuccarelli, Puma
120px Global brand engagement
Before
Without relevant creative or data-driven trend guidance from the previous color provider, Puma found it challenging to get backing for unproven trend colors.
With Coloro
Coloro + WGSN’s seasonal Key Colors helped sell in trend colors. Having those colors as well as the Coloro tools at planning workshops helped to spark excitement and creative interest from Puma’s teams and build acceptance for trend colors. Developing color leadership has strengthened Puma’s brand identity in the industry.
32px - M - WGSN Beauty helps new product developers create the next generation of instant-hit and long-term hero products.
The engagement
We ran the client through the macro trends of the season. We showed them key executions in colour cosmetics, packaging and some confirmations at trade shows. The client then created a new palette inspired by our research and recommendations.
The engagement
We ran the client through the macro trends of the season. We showed them key executions in colour cosmetics, packaging and some confirmations at trade shows. The client then created a new palette inspired by our research and recommendations.
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